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Gerard Hastings

Professor of Social Marketing

University of Stirling and The Open University

Gerard Hastings

Gerard Hastings is the first UK Professor of Social Marketing and founder/director of the Institute for Social Marketing and Centre for Tobacco Control Research at Stirling and the Open University. He researches the applicability of marketing principles such as consumer orientation, relationship building and strategic planning to the solution of health and social problems. He also conducts critical marketing research into the impact of potentially health damaging marketing, such as alcohol advertising and fast food promotion.

Professor Hastings has acted as an expert witness in litigation against the tobacco industry. In 2014, he was appointed as an expert member on the WHO Ad Hoc Working Group on Science and Evidence for ending childhood obesity and joined the British Medical Association Board of Science. He also accepted the Queen’s Anniversary Prize for Higher and Further Education on behalf of the University of Stirling for the ground-breaking critical marketing research conducted by the Institute for Social Marketing. He was awarded the OBE for services to health care in 2009.